Typology of the tourists in Europe

Service-Oriented Paradise-seeker

They strive after well-being and they love to get pampered. Holidays should be fun and must not overburden them, because regeneration is the most important issue for them.

Modest Planner

They are creatures of habit, who are very down to earth and trust the well-tried paths. In addition, they are family people who don’t want to take big risks and therefore always prefer to proceed tactically. They are satisfied with little things and do not make big demands.

Calm Encounter-seeker

They’re very spontaneous people and during holidays they like to take things as they come. They are communicative and enjoy it, to come up with locals and fellow guests.

Informed Adventurer

These people are looking for variety and are open to new ideas. To them it is a particular concern, to capture as many impressions and experiences during their trips and to take new experiences back home.

Family Balance-Seeker

They are absolute family people to whom nothing is more important than being together with their loved ones. As part of this community they want to spend a peaceful and stress-free holiday where they like to be pampered.

Target-oriented Rationalist

They are very discerning people who value good quality. Ideally every wish should be anticipated. In addition, they are very tactical, self-confident and ambitious. They are anxious to achieve their goals and aspirations.

Status-oriented Collector

They love to tell other people about their experiences of their travels and like to show pictures and souvenirs of it. The resulting admiration is particularly important to them. To expand the collection of status symbols, they try to visit many different destinations as possible.

Optimal target group marketing for the tourism industry!

The Trendscope Traveller Types© provide comprehensive information on the related motives, desires and values of your target groups. Tourism companies receive valuable information about their existing and potential customers and the basis for a target group oriented optimisation of sales and communication activities, product development etc.

The Trendscope Traveller Types© are not a one time study. We treat them as a learning system that gets more intelligent with every in-depth study and analysis.

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